The Customer Avatar Blueprint - Finding Your Ideal Customer
Creating an accurate customer avatar (also commonly referred to as a buyer persona) is an essential step to take when it comes to crafting effecting online marketing campaigns and messages. Without a clear picture of who you're talking to, it's easy to go off-target and create ineffective campaigns that receive a lackluster response. The ideal Customer Avatar gives a clear picture of your ideal client or customer; that is, someone who will find the perfect solution to their problems, needs, or wants in the services or products your business provides. Ideally, they will be loyal to your brand, frequently purchase from your business, and become a brand evangelist (someone who recommends your products and services to friends, family, and co-workers). The more sharply defined your customer avatar is, the better you'll be able to determine where and how to most effectively market to them. A key piece of information you'll be able to glean from a thorough customer avata...